3 Tips to Succeed in business

I recently had the honor and privilege of interviewing Farah and Diana, owners of Soho Bánh Mì. Founded eight years ago, Soho Bánh Mì has grown from a single shop in Central to expanding into Wan Chai and Repulse Bay—a journey fueled by passion, adaptability, and a strong sense of community.

For the founders, their “why” has always been about sharing the flavors and culture of Vietnam, and that passion keeps them going every day. But success isn’t just about great food—it’s about being adaptable, thinking outside the box, and constantly evolving, especially in an industry where challenges are inevitable. As they put it, “School doesn’t teach you to be adaptable, but business does.” At the heart of Soho Bánh Mì is their incredible team and loyal customers, who they see not just as patrons, but as friends. Their journey proves that with passion, flexibility, and a strong community, growth is always possible.

Know your why!

Passion fuels success.

Starting a business is tough, and challenges are inevitable. What keeps you going is your why—the purpose behind what you do. For Farah and Diana, it’s their love for Vietnamese cuisine and their desire to share it with the world.

Passion isn’t just about excitement—it’s the fuel that keeps you pushing forward when things get tough.

Adaptability is the Key to Growth.

“School doesn’t teach you to be adaptable, but business does.” No business journey is ever smooth.

From supply chain issues to changing customer trends, Soho Bánh Mì had to pivot, experiment, and stay flexible to keep growing. The best entrepreneurs know that success isn’t about avoiding challenges—it’s about adapting and evolving with them.

Those who embrace change will always stay ahead.

Your Team & Customers Are Everything.

“The customers are what keep us going every day!”

A great business isn’t just about the product—it’s about the people. Farah and Diana emphasized how building a strong team and creating an amazing customer experience have been key to their success.

Whether it’s investing in employees or listening to customer feedback, businesses thrive when they prioritize relationships.